The number of people affected by dementia either personally, or through friends and family, is growing.

It is estimated that more than a million people will have dementia by 2025, with one in three born in 2015 projected to develop it in their lifetimes.  A recent YouGov survey commissioned by Alzheimer’s Research UK revealed that, when asked what they think dementia is and who it affects, just 23% of British adults specifically mentioned brain disease or degeneration.

Source: Dementia Attitudes Monitor (2019)

Source: Ipsos MORI/DH Health, Ageing and Support Tracker (2017)

Source: Dementia Attitudes Monitor (2019)

Source: Dementia Attitudes Monitor (2019)

Source: YouGov polling for Alzheimer’s Research UK 24th – 25th February 2016

Source: Dementia Attitudes Monitor (2019)

Source: YouGov poll (June 2014) commissioned by Alzheimer’s Society [hosted by The Carer website]

Source: “Over half of people fear dementia diagnosis, 62 per cent think it means ‘life is over’ ” study; Dementia Awareness Week 15th-21st May 2016 from the Alzheimer’s Society [hosted by PoliticsHome]